Friday, April 22, 2016

49. Ian Cohen (textbook)

Ian Cohen is one of the cofounders at Wexley School for Girls in Seattle, WA.  His partner and creative director is Cal McAllister.  Yes, Wexley School for Girls is an ad agency and one of the strangest names I have ever heard of for anything.

Ian Cohen's process is about acting like he is not at work and going to stimulating places.  Normal everyday activity helps him deveolp ideas.  He likes using a very cheap notepad and just writing anything or drawing anything that comes to mind.  Initially he is about quantity than quality when it comes to brainstorming. 

Cohen says he can't draw either but he still does which I believe is important because I can relate to this.  If I didn't try to draw things then I would be limiting myself so much.  I would basically be strangling myself in the creative process.  Also the idea of making work seem like its not work is something I relate to.  I find it similar to the idea that I like to keep my room clean but if my mom tells me to clean it then it ruins the mood.  I want to do things without being told or feeling obligated to do something which relates to creativity.  I will be creative when I feel more comfortable and less pressure to do something.  If I feel pressure then I will fail at coming up with something when brainstorming.   

  

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